Most people are now involved in one or more of the social networking sites that are available online such as Facebook, LinkedIn, MySpace, and Twitter to name a few.
The focus behind social networking is building an online community that shares some common interest. They are mostly web-based and provide a variety of ways to interact such as through your web browser, instant messaging and by email. This isn’t necessarily accessed through your computer, a lot of is now through mobile devices such as iPhones and Blackberries.
Social networking is excellent at reviving old contacts, helping advertise you and your business, and maintaining contacts. It can also be seen as time theft. I would go so far as saying many people even have an addiction that needs to be addressed. There are also risks that need to be considered such as data leakage, identity theft, and virus infections.
Policies should be added regarding your corporations position on social networks as employees may assume that it is authorized without a corporate policy governing acceptable use of the technologies. There are also ways to block access to certain sites through your Internet connection.
One should be careful to ensure these technologies are appropriate for your organization and that the risks do not outweigh the benefits.