Twitter celebrated 200 million tweeps signing up in 2011. It is estimated this number was over 500 million signups in 2012. There is some controversy in the industry as many estimate only one third of those are still active. Twitter was quiet about this “achievement”.
One thing that cannot be ignored is the power of the tweet. Each time you a tweet is sent out, all the people following that account receive it. Also re-tweets come into play which further amplify the reach.
Over 200 million tweets were being sent daily in 2011 resulting in an estimated 350 billion tweets delivered each day. On average, that would be 1750 tweets delivered for every tweet sent.
Unfortunately a lot of this results in “noise” and it becomes difficult to sift through it to find unique worthwhile content.
On a good note, anything relating breaking news around the world will be tweeted immediately. Other news outlets need time to digest and respond.
Do you get discouraged sifting through all the noise?