Unlike my post regarding the top YouTube videos by most views, there is another aspect which is how increasingly viral videos have become.
Then came the age of music videos on YouTube. All of them becoming more and more viral. Katy Perry, Miley Cyrus, Justin Bieber, and Lady Gaga have some of the most viral music videos ever. Bad Romance by Lady Gaga achieved 100 million views in only 18 days. Gangnam Style music video hit the 100 million mark within 51 days.
A major social media initiative was embarked upon by people worldwide with the Kony 2012 campaign and managed to achieved 100 million views in only 6 days! It even attracted a million comments during the campaign.
Lots of people experiment with videos and hope they go viral. This is easily demonstrated with the shear amount of new videos being uploaded every minute to YouTube.
We must not underestimate the power of social media. It has become an integral part of how we live. You want to learn how to do something, you “Google” it, add the word “YouTube” in your search phrase and there is likely a video demonstrating what to do.
Where is this all headed?