When you are new and trying to get your Twitter account started, it certainly feels like a chicken and egg situation. “How do I gain followers if I have nothing to provide?”
I recommend you establish yourself as an information source on a particular topic. You want to be known for a certain topic. For example, I have established myself as sharing links on technology and social media.
Now before you begin working on followers, I would give them a reason to stick around. Build up some content in your twitter account.
Unfortunately there is a lot of noise in the twitter’verse. In fact, I would say 99% of all tweets are noise.
An excellent way to continually feed your Twitter account with content is to use a program/website that can direct other website links automatically as tweets. RSS (Rich Site Summary) is a web feed format. It is typically denoted by this icon. Many websites and most blogs/news websites have RSS feeds.
Here is an example of what an RSS feed looks like. This is the feed for my blog:
As new posts appear, programs/websites that are monitoring the RSS feed can do something with it. e.g. they could post a new tweet with a link to it. 🙂 One such website is TwitterFeed.com
Create an account on TwitterFeed, point it to some RSS feeds, and have it post to your Twitter account.
Then within your Twitter account, you can link it to your Facebook account so it automatically posts tweets to your Facebook wall.
You can also pull your latest Tweets as updates from your LinkedIn account.
You should still participate in your Twitter account, reply to people, acknowledge, and engage people. But now you have content being automatically fed in as tweets. You can add multiple RSS feeds for variety and increased frequency.
As you follow other accounts, they may follow back. Seeing frequent new tweets on your account will make them stick around. You are no longer part of the noise but establishing yourself as an information source on your chosen topic.