Okay, so 3 seconds isn’t a whole lot of time, but it is possible to make a lasting impression even in that very short time span. Just think of that breathless last 3 second countdown before a rocket launch, for example. Adding a 3 second intro to your YouTube videos, brief though it may be, will help you make your channel’s branding more consistent. The best part? It’s extremely easy to do and you won’t have any problems following the steps even if you’re new to this whole YouTube creation gig.
1. Go to your channel and upload the 3 second intro video you’re going to use as an unlisted video.
2. Next, go to Channel Settings where you’ll find the InVideo Programming page. Click on that and then on “Add a branding intro.“
3. From here you can decide whether or not you want to add the intro to all of your existing videos or only to those uploaded after a particular date.
You can change your intro whenever you want to – though you probably shouldn’t do so too often (you’re aiming for consistency, after all). As for how best to use those precious 3 seconds, here are a few tips:
If you’ve already got a cool, distinctive logo, just play it up. You can try animating it, adding a burst of sound in the background, and so on.
Are you putting words in there? This is a bit obvious, but try to keep whatever message you want to convey short and sweet. You can flash a whole paragraph’s worth of text in a second, but there’s no point if no one will be able to read it.
Remember, no ads! According to YouTube, the feature is not to be used as “ads, sponsorships, or product placements.”