It seems that social media’s seamless crossover to mobile isn’t going to be a future reality – it’s happening now. With over 1.25 billion active monthly users all over the world and over a billion active users bringing Facebook wherever they go through their mobile devices, it looks like there’s no stopping Zuckerberg‘s brainchild from further growth and expansion.
Nobody can deny Facebook’s influence in our daily lives. Having a Facebook account has turned into something of a modern necessity as we feel that we should always be able to keep up with what’s happening not just within our social circles, but also with the world. It’s all about being in the know and having information on the go that’s tailored to one’s needs and wants.
Internet users are burning off most of their time online in social media sites – and for 60% of the time, they access these sites using a tablet or a smartphone. According to the results based on BI Intelligence’s social media Engagement Index, Facebook is leading the social media game (trumping Instagram and Twitter, among others) with its ability to engage users who utilize smartphones and PCs.
With Facebook’s recent performance, revenues for the first quarter of this year have reached $2.5 billion, which is $642 million shy of Facebook’s record-high earnings achieved in the last quarter of 2013. The dip was attributed to the fact that advertisers tend to reduce spending after the holidays. Mobile ads raked in 59% of revenue in the first quarter of 2014, contributing to the company’s 72% revenue growth since the first quarter of 2013.
Over a million websites are already using the “Login with Facebook” feature and over 70% of marketers are using Facebook to tap new audiences. With over 71% of users already accessing social media with their mobile devices, more and more marketers are taking advantage of Facebook as a marketing tool.