Did you know that developing nations are among those who make up the majority of the top social media users in the world? At the same time it is important to note that the majority of these countries’ populations are actually non-Internet users, with many still preferring to communicate via standard phones that allow text messaging and calling.
Those who are Internet users spend a significant amount of their online time using social media and there is much to be said about the factors that affect why these countries spend more time on social media than others. According to a global study conducted by the Pew Research Center spring of 2013, the following developing countries use social media the most:
|Rank||Country||% of internet users active in social media|
|2||Russia & Philippines||
|4||Indonesia & Jordan||
|5||Venezuela & Nigeria||
|7||Ghana & Mexico||
|8||Chile, Malaysia & Kenya||
|9||Argentina, El Salvador & Senegal||
Despite the fact that Facebook was conceived in the United States, proportionally, these countries outpace the number of Internet users in the U.S. by the day. Worldwide, however, a common factor still holds true: the majority of social media users range from 18-30 years old.
What makes social media users from developing countries stand out is their enthusiasm for the technology. They’re active and they tend to use social media in their everyday lives. According to the study, they use it mainly to connect with family and friends as well as to discuss pop culture topics and for political discourse.
With everything happening so fast in the world of communication technology, it may only be a matter of time until Internet-enabled smartphones become ubiquitous in developing countries, replacing cellular phones. This in turn will allow the use of social media as a platform for communication to become even more widespread.