Amazon has joined the smartphone game with their very own device – the Fire Phone, set to be shipped for retail sale on July 25th. With more and more people using their mobile phones to shop, compare products and read reviews, the Fire Phone is Amazon’s response to the evolving lifestyle of the modern consumer.
As expected, it comes with built-in features that aim to provide a comprehensive and streamlined online shopping experience. If you like to shop on Amazon and on your phone, then you’ll definitely like how everything’s seamlessly integrated here. It also has a wide range of other features that you won’t find on other smartphones, but whether all this is enough for it to make an impression on an already saturated market is anyone’s guess.
Features unique to the Fire Phone
Amazon didn’t hold back here and the Fire Phone is packed with highly competitive features that let it hold its own against top-tier smartphone competitors. The device comes with a sleek Gorilla Glass 3 4.7-inch display with a 1280×720 resolution at 315 ppi. You can opt for a 32GB or 64GB version depending on your storage needs.
The camera comes with a 13-megapixel sensor and an industry leading 2.0 aperture. Loaded with 4 special cameras, the Fire Phone also allows the viewer to interact with 3D images via the Dynamic Perspective interface. Aside from that, the phone comes with its own shutter key and allows users access to unlimited photo storage on Amazon Cloud Drive.
It’s also been designed to be as user-friendly as possible. By simply tilting the Fire Phone, for example, the user can scroll e-books, websites and view more information in Maps and the Amazon Shopping app.
Another unique feature is Firefly, a product recognition app that can detect printed phone numbers, e-mail addresses, business cards, songs, TV episodes, art, magazines, movies, QR codes and barcodes by simply pressing and holding the button on the handset. This clever software utilizes the phone’s camera and mines Amazon’s extensive database of product information.
What do you think of Amazon’s first foray into smartphones?