If you feel like there’s a trend towards subscriptions these days, you may be right. From Netflix to Spotify, online media providers rely on the subscription model to monetize digital content while providing a relatively ad-free environment. The popularity of these services proves that consumers are willing to pay for a seamless experience, but would this extend to the world of web ads? Google seems to think so.
The tech giant has revealed a similar option they call Contributor, which enables users to get rid of ads found on participating websites for a set monthly fee. This only applies to websites that are part of their AdWords service but as these sites rank in the millions all over the world, this could potentially be a game changing feature.
Funding the Internet
Google thinks of Contributor as another way to fund the Internet. The truth is that advertising is still the main source of funds for the creation of digital and online content despite the emergence of all sorts of membership schemes and paywalls.
Think of an Internet where ubiquitous banner ads are just another faint memory. This is what Contributor participants can look forward to. They can set the amount they wish to pay each month from US$1 to $3, depending on how much support they want to give to the member websites that they frequent.
The exact amount that reaches the websites hasn’t been revealed yet, but many popular media outlets have already expressed interest. Sites like The Onion, Imgur and Mashable, known for their wide audience and widely-shared content, are some of the early partners that have signed on to the service.
Contributor is initially offered on a trial basis and the openness of the program to include other partners will largely depend on the success of the initial adopters. For those who want to experience what a comparatively ad-free internet will look like, you can sign up on the waiting list or wait for an invitation to arrive.