Tim Cook has announced that the Apple Watch will finally be available this April, 7 months after its unveiling in September last year, and that it will require the recently implemented iOS 8 to run.
What we already know
Without going into much price detail, Cook told audiences that the Apple Watch will start at $349 and we already know that it’ll come in 3 different styles: Regular, Sport, and Edition. Notably, the Edition model is rumored to compete in the luxury watch market, supposedly due to the gold and sapphire detailing that comes with it. It will most likely be priced as a luxury watch, or somewhere close.
Reviews of the Apple Watch are hugely varied and divided. Some downsides highlighted from last year were about its basic features. The watch’s battery can only last a day, the entire body is “chunky,” the navigation takes quite a bit of getting used to, and it does not have GPS. Android smartwatches, in contrast, are coming out with GPS.
For others, the Apple Watch’s square yet slightly rotund body has appeal, and people actually appreciate the clean rounded bezels, which goes back to the old iPod Nanos. It seems that the Apple Watch is being marketed not only for early adopters, but also for the fashion crowd.
Apple watch will have Apple Pay, which is not very surprising. Apple Pay is being implemented across all Apple devices, and is being pushed as the main way to digitally pay – and it must be said that it has been doing rather well since its release. It’ll be interesting to see whether this new payment platform on a wearable device will eat further into PayPal’s huge user base.
Sorry for the pun, but it is quite fitting considering the current state of the Apple Watch’s target market. In spite of the varied opinions about its success or failure, people are in wait-and-see mode. This is likely because of its competitors’ early smartwatch releases as well as the fact that many aren’t comfortable paying a premium price for what is still just a tech accessory.