I have been preaching quite heavily especially in the past couple years to either have a separate mobile friendly website (m.domain.com) or even better yet a responsive website. A responsive website “responds” to the width of the screen viewing it to display all of the elements in a more friendly fashion. This is done by stacking elements, shrinking images or removing them, and displaying a mobile/touch friendly menu. That way your website looks good on desktop computers, tablets, and also smartphones. Many websites on the Internet are still not mobile friendly which is frustrating for the user experience, sometimes almost unusable. On many sites, the inbound traffic is now over 50% accessed by mobile devices. If they can’t easily find what they are looking for, they leave (bounce) away from the website and look at a different one. In the past this only affected overall usability however Google is now unleashing a major algorithm update taking effect on April 21st which many in the industry have nicknamed Mobilegeddon.
Google’s secret sauce will now take into effect the mobile-friendliness of a website, whether it has a separate m.domain.com or is responsive. Google has made it clear that it will now have a significant impact in their search results. The idea is that people will be happier with their Google search results if Google sends them to websites that are not only relevant but easier to navigate on the particular device they are viewing it. Otherwise people would “blame” Google for giving them search results that aren’t as good.
How can you test your website to see if it is mobile friendly? Use this Google tool:
Here are some recommendations from Google for smartphone-optimized websites:
SOME TECH NOTES
WHAT DOES THIS MEAN FOR YOU?
This will result in a better experience when searching on Google. Websites should be easier to navigate on whatever device you use.