Imagine just walking into a store, looking at your cell phone, and putting everything you want in your own bag or cart. Then imagine walking out of the store.

There are no lines and no cashiers. You don’t linger idly by a barrage of Enquirer magazines or last minute offers of chewing gum and M&Ms. You’re done.

In Seattle, the future is here. The new Amazon Go store uses machine learning, computer vision, and artificial intelligence to “see” exactly what you put in your cart. Its deep learning algorithms and sensors tell Amazon you’re taking the avocados from the shelf. It also alerts the system that you changed your mind about the pineapple cream cheese.

Amazon calls it “Just Walk Out” technology because it allows customers to get what they want and just … go.

Everything is automatically charged to your Amazon account.

It is currently open only to the company’s employees.

Will Amazon Go Change the Way We Shop In 2017?

Michelle Evans, Global Head of Digital Consumer Research at Euromonitor International, predicts that it will be several years before Amazon Go stores come to your neighborhood. She may be right. She’s sees Drone delivery as more likely to change the way we shop in the most immediate future.

And do you remember RFID shopping? Over 10 years ago, we heard news that we could all skip the checkout lines. Our credit accounts would be charged for items tagged with RFID chips smaller than 1 square millimeter.

European Metro’s Future Store in Rheinberg, Germany modeled a prototype of an automatic item-by-item RFID tagging checkout system. Opened in 2004, it allowed shoppers to put items in their carts without waiting in checkout lines. Each item was charged automatically to their accounts.

Despite that and the opening of another experimental Future store in Moscow, Russia in 2012, it hasn’t caught on.

The closest you probably experience at your local grocery store is the automated checkout machine where you scan each item yourself.

Instead, the technology has been applied mostly to supply chain operations. Chips ensure that restockers keep food fresh by restocking with the oldest produce first and that “smart stores” keep inventory up to date.

Then there was the outcry against invasion of privacy. After all, the corporate world may be able to track where you hang your sweater next Friday night and who shares your wine. According to Hanna Långström on, the solution may lie in killing tag functioning at checkout.

We’ll likely face similar privacy concerns with the new Go technology. Not everyone will want to be filmed and evaluated at such close range.

However, every year brings us closer to a post-millennial generation that grew up on camera, moves at the speed of light, and won’t have to wait in lines any more.

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