Archive for the Social Media Category

Facebook is a social networking site that has become very popular. It helps make the six degrees of separation possible. You can share your favorite posts, photos, videos, and memories with your friends.

Important Terms

“Events” – You can attend and create your own events on Facebook. People are asked if they will be attending or not.

“Groups”- A community of people gathering for a specific caused or interest. You need to be a member of the group to post in it.

“Likes” – Give positive feedback if you like a post. You need to like a page to subscribe to it.

“Status” – Content and updates you post on your wall.

“Timeline” – Your stories. Share and highlight your most memorable posts, photos and life events on your timeline. This is where you can tell your story from beginning, to middle, to now.

“Wall” – The space on your wall where you and those that have Liked your page can post content, make comments and interact.

Want people to follow you?

Get connected with your friends and family. Send out invites to them through Facebook. They will see updates you make to your status and profile. Chances are you’ll get in contact with people you lost touch with.

Sign up for an account

Go to http://facebook.com with your web browser.

Use your real information on Facebook. There are no fictional identities. When you sign up, it will guide you through a series of steps to populate your profile.

Customize your profile with photos and information.

Help

Facebook Help Center
http://www.facebook.com/help/

Facebook Basics
http://www.facebook.com/help/basics

Facebook Glossary
http://www.facebook.com/help/?page=252088531486652

How to use Facebook
http://www.squidoo.com/howtousefacebook

Tools

Facebook for Mobile
https://www.facebook.com/mobile/
http://www.facebook.com/help/mobile/apps

TweetDeck
http://www.tweetdeck.com/
Rather than logging into Twitter and Facebook, this can post automatically at the same time. This is a Twitter-based tool, so do not make posts that are longer than 140 characters. Remember to press/highlight the Twitter and Facebook tabs on the top area of the TweetDeck to activate and post to those two sites.

Advertising Opportunities

https://www.facebook.com/advertising
Highly targeted ads with amazing demographics, Promote a Facebook page or external URL

Videos

How To Use Facebook

 

Twitter is an information network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news as it’s happening related to subjects you care about.

Important Terms

“Follow” other people (businesses you love, public service accounts, people you know, celebrities, or news sources you read.

Contribute your own content by “tweeting”. This would be a regular post. When you type in a message to Twitter and hit “update” it will be viewable by all the people who are following you.

“Retweet” messages you’ve found and love. These will also be viewable by all people who are following. The person you retweeted will be notified of your post.

“@reply” with your reaction to a tweet. Mention other users in your tweet by including their Twitter username preceded by the @ symbol. The people you mention will be notified of your post.

“Hash Tags” makes your tweets searchable on twitter by placing a “#” in front of a word within your post. Some hashtags trend and are viewed by many people. E.g. #YEG #YYC #Weather #News #Andoid #iPhone

Want people to follow you?

It is difficult to get noticed when you have a new account. You don’t even need to think of your own content in the beginning. Others are more likely to find your tweets if they are retweets, @replies, or include #hashtags. Also many people will follow you back after you follow them.

Sign up for an account

Go to http://twitter.com/signup with your web browser.

On Twitter, your username, or handle/alias, is your identity. If your name is Joe Smith, you may pick a username such as joesmith or joe_smith. You may rather go with something like AlbertaMan1960 or PhotoNut2. When referring to your username within twitter, it would be prefixed by the @ sign.

Customize your Twitter page (link to a website, provide a bio and location, upload a photo, connect your Twitter account to your Facebook account) by selecting Edit Profile from the top toolbar once logged in to Twitter.

Help

Twitter Help Center
https://support.twitter.com/

Twitter 101: How should I get started using Twitter?
https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter

The Twitter Glossary
http://support.twitter.com/articles/166337-the-twitter-glossary#

How to use Twitter
http://www.squidoo.com/how-to-use-twitter

Tools

Twitter For iPhone / Android / iPad / BlackBerry
http://twitter.com/download/

TweetDeck
http://www.tweetdeck.com/
Rather than logging into Twitter, you can have this manage your Tweets and Facebook posts at the same time. This is a Twitter-based tool, so do not make posts that are longer than 140 characters. Remember to press/highlight the Twitter and Facebook tabs on the top area of the TweetDeck to activate and post to those two sites. You can also post only to Twitter and within Twitter Edit Profile, have it connect to Facebook.

Advertising Opportunities

https://business.twitter.com/advertise/start/
Promoted Tweets, Trends, and Accounts

Videos

How To Use Twitter