Save Time with Facebook’s New Inbox for Business – Instagram and Chats in One Place

On 2017/01/02   /   IT Matters, Social Media   /   Leave a comment
Save Time with Facebook’s New Inbox for Business – Instagram and Chats in One Place

Life is getting easier for social media managers. Facebook, Messenger, and Instagram are all coming together. Facebook Business users will be able to read and respond to messages from all three platforms. And it’s all happening in their new Page Manager inbox.

Facebook and Instagram have been integrating over the last several years. Zuckerberg bought the picture and video sharing app back in 2012 for about a billion dollars. Those running Facebook ad campaigns have seen the default Instagram option. Just link up your accounts. Every ad you create is automatically turned into an Instagram version. Each is placed for your chosen custom audience.

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Top videos of 2016

On 2016/12/14   /   IT Matters, Social Media   /   Leave a comment
Top videos of 2016

There are many creative and strange videos that top the charts throughout the year…. meaning they get a lot of “views”. Here are a few that you may have missed and might enjoy.

 

YouTube compiles their “Rewind” video annually and are an overview of that year’s viral videos.Here is YouTube Rewind 2016:

 

A fun video to watch: Water Bottle Flip Edition | Dude Perfect

 

For those of you who don’t follow Casey Neistat, it is worth checking out some of his daily vlogs. His is a YouTube personality who lives an interesting life. Here is an example of one of his videos, the $21,000 first class airplane seat

 

There are many other videos that are hosted on Vimeo such as this AICP sponsor reel which demonstrates interesting eye candy.

 

One of my favorite as a technology futurist, Hyper-Reality. Someone’s vision of what the future holds for us in our daily lives where physical and virtual realities are merged into a kaleidoscopic view.

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5 Social Media Privacy Tips for Business and Pleasure

On 2016/11/17   /   IT Matters, Security & Privacy, Social Media   /   Leave a comment
5 Social Media Privacy Tips for Business and Pleasure

Do you use social media for business, pleasure, or both?  Many treat platforms like Facebook and Instagram as big popularity contests.  Amassing huge numbers of followers can be personally exhilarating – whether you want to feel like a rock star or build out a business.  However, it can also expose you to personal risk.

For example, even if you share posts and photos only with people you know and trust, those connections may not always cultivate awareness about sharing your information with others.  And even after you delete posts, others will still have access and the ability to keep sharing.  This is true on almost every social media platform.  

In general, it’s best to assume that anything you ever share has the potential to be seen by anyone, anywhere.

Being aware of how things are shared and what privacy settings are available can help you get the most out of your favorite platforms while staying safe and safeguarding your safety, privacy, and reputation.

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Case study of the side effects of viral YouTube videos

On 2016/09/08   /   IT Matters, Social Media   /   Leave a comment
Case study of the side effects of viral YouTube videos

Four years ago in October 2012, I posted a quick video after getting the idea from an article I read. I never did anything else with it and it just sat there in YouTube-land obtaining views. Over the past 4 years, I obtained an average of 100 views per day along with a couple Likes per day. This resulted in 100,000 views over the course of those 4 years. Then something happened on August 24, 2016…

Wow! How is this possible? I clicked on the “Analytics” button on my YouTube video and start digging.

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Preparing your online social legacy

On 2016/06/20   /   IT Matters, Security & Privacy, Social Media, Strategies   /   6 Comments

We caution our children about the digital paper trails we leave. We need to be aware of what gets posted online, who can see it, and how things can be easily taken out of context. Another problem that is starting to manifest itself is our online legacy. What happens to our social media accounts when we pass away? Can our family access them or are they simply online forever stuck in limbo?

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Twitter loosens the 140-character tweet limit

On 2016/05/25   /   IT Matters, Social Media   /   16 Comments
Twitter loosens the 140-character tweet limit

In an effort to be more competitive in the social networking space, Twitter is removing some restrictions on what counts towards their 140-character tweet limit. People agree that the brevity in posts is what makes Twitter great and soon images, videos, and people’s Twitter usernames (@account) will no longer count. This is great news!

Facebook has 1.65 billion users at last count and no character limit, definitely a social network that Twitter “competes” with. Twitter is celebrating 10 years with 310 million users. Twitter is hoping to re-ignite more user growth with these changes.

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