How Your Brand Can Use Ephemeral Content Well

What started off as something simple that the youth could enjoy has turned into one of the most powerful marketing tools thus far. Ephemeral content. It started in Snapchat which popularized the idea and now that Facebook and Instagram “adopted” this content format, their fan base has grown significantly.

Work like a Millennial


By 2020, Millennials will make up half the workforce. Are we headed for radical change?  According to a 2014 survey by IBM. the answer is yes … and no.

“Myths, Exaggerations and Uncomfortable Truths: The Real Story behind Millennials in the Workforce,” studied 1784 employees in 12 countries. The project compared Millennials (born 1977-1995), Baby Boomers (b. 1946-64), and Gen Xers (b. 1965-1976) in the workplace.

What they found?

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Android Platform Dominating Global Marketshare Due to Lower Cost


Android is quickly jumping right toward future dominance in the smartphone operating system market above all other competitors in the way. Unless you’re using an iPhone to text your friend, then the smartphone you carry is most likely powered and run by Google’s Android system. According to public reports from research firm “IDC”, Android’s marketshare grew all the way up to 81% of all smartphone shipments in the third quarter of 2013, which is a staggering 10%+ increase from the previous year reaching a shipment volume well over 200 million units in that quarter alone.

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