In the creative space, I don’t believe in the idea that we can experience writer’s block – or in this case, creator’s block. While there are challenges when it comes to generating ideas for articles or for videos, by no means is it impossible to achieve.
What started off as something simple that the youth could enjoy has turned into one of the most powerful marketing tools thus far. Ephemeral content. It started in Snapchat which popularized the idea and now that Facebook and Instagram “adopted” this content format, their fan base has grown significantly.
Instagram is a fantastic platform for branding and visibility for any brand. While it’s certainly geared towards more creative brands, practically any business can thrive on the platform (amongst others) and build a brand there.
Creating authority and trust with Google is a long term project – and the best way to achieve it is through regular updates to your content, and regular additions of new content.
Customers are researching products and services online more than ever. Creating your own videos and helping those searchers find the best possible answers to their questions gives you a significant advantage over your competitors if they haven’t found this secret!