In the creative space, I don’t believe in the idea that we can experience writer’s block – or in this case, creator’s block. While there are challenges when it comes to generating ideas for articles or for videos, by no means is it impossible to achieve.
What started off as something simple that the youth could enjoy has turned into one of the most powerful marketing tools thus far. Ephemeral content. It started in Snapchat which popularized the idea and now that Facebook and Instagram “adopted” this content format, their fan base has grown significantly.
Instagram is a fantastic platform for branding and visibility for any brand. While it’s certainly geared towards more creative brands, practically any business can thrive on the platform (amongst others) and build a brand there.