What started off as something simple that the youth could enjoy has turned into one of the most powerful marketing tools thus far. Ephemeral content. It started in Snapchat which popularized the idea and now that Facebook and Instagram “adopted” this content format, their fan base has grown significantly.
While the afterlife is something that we don’t want to think about, it might be something worth thinking about for a few reasons. Even if you haven’t experienced loss in the family, the aspect of death has always had ripple effects. From figuring out how to memorialize someone to the what kind of service you’re running and so on.
Automating your social media accounts may not seem like a big decision but it is. It’s likely one of the biggest decision that a small or medium-sized business can consider. Why is it such a big deal? Because there are a number of considerations to keep in mind when going forward with this decision.