In the creative space, I don’t believe in the idea that we can experience writer’s block – or in this case, creator’s block. While there are challenges when it comes to generating ideas for articles or for videos, by no means is it impossible to achieve.
What started off as something simple that the youth could enjoy has turned into one of the most powerful marketing tools thus far. Ephemeral content. It started in Snapchat which popularized the idea and now that Facebook and Instagram “adopted” this content format, their fan base has grown significantly.