This pandemic has caused many businesses to make changes to how they conduct business. Out of the many changes that businesses have had to do, one such shift is the use of conference calls. Even before all of this occurred, video conferences were quite popular with 80% of executives saying these conferences are replacing audio conferences as the go-to method for internal communications.
In the creative space, I don’t believe in the idea that we can experience writer’s block – or in this case, creator’s block. While there are challenges when it comes to generating ideas for articles or for videos, by no means is it impossible to achieve.
Social media is and has been a marketing gold mine for businesses across the world (and more). Virtually anyone can build a brand through the hundreds of social media platforms available. One of the largest and most successful ones is of course Instagram.
With each passing year the amount of videos we consume grows. Already search engines are presenting more videos to us whenever we search for something and on Youtube several hundred hours of content is uploaded every minute!
It goes without saying, if you have a business you absolutely need to have a social presence. What this means is you need to be on social media. I’m sure you’ve heard this already, but the tricky thing to this advice is there are so many out there that it’d be impossible to manage being on all of them.
With more people flocking to social media, many social media sites have become marketing goldmines for businesses. By being on social media and having a social presence, businesses are able to engage with users immediately, and create deeper connections than other traditional marketing tactics.